Posts Tagged ‘branding’
Some Great Business Books
Below are a list of some books I have read recently that I found incredibly interesting and extremely valuable a business resources.
Start with Why: How Great Leaders Inspire Everyone to Take Action
Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them
Outliers: The Story of Success
Good to Great: Why Some Companies Make the Leap… and Others Don’t
Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life
Perception is Reality: Building your personal brand
Recently, I saw a post on twitter by Gary Whitehill, founder of New York Entrepreneur Week, “One of the hardest things to understand in life is: You’re not what you are, but what you’re perceived to be.” In this day and age of social media, I think this is one of the most important things for people to remember. First impressions last a lifetime and in today’s day and age, our first impression is made with the information that people see about us online. Let’s be honest, when we connect with a person at a meeting or are introduced through a mutual contact, the first thing we do is go to Facebook, LinkedIn and Twitter to learn more about this person. If the individual has no information available or a spotty resume on these sites, part of the excitement of the initial introduction is lost immediately. The person will now have to overcome this void in order to make a great first impression.