Aron Schoenfeld on a great sponsor by providence
I was recently interviewed on the role of sponsorships in events by SponsorsWin, an ongoing discussion, online roundtable and showcase for the new trend in online promotion: sponsorships instead of ads. In this interview, I discuss the role of sponsors, how to make sponsorships more effective and various other issues and solutions in the world of event sponsorships. Below is an excerpt of the interview:
“Sponsors pay a pretty important role in a number of facets. From an organizational standpoint, we run events under our name, Do It In Person, and our main sponsor for those events is American Airlines, who plays a huge role. First of all, they help us get from city to city to run our events through their sponsorship, and additionally, they give real credibility to our organization. If people see that your sponsor is Jack on the street, people don’t look at your event as a serious event, but when American Airlines is the sponsor, in people’s minds, that event just took a step up because there must be something there. On this corporate level, they’re great for giving our events some credibility.
On a smaller scale, on a per-event basis, sponsors add a lot of value in a number of different ways. We have a networking event coming up, and one of our sponsors is Uber. Uber is a transportation company that sends black cars on demand. They’re giving event attendees $20 off their first ride. This not only adds value to the event, but it’s something meaningful and relevant.”
You can read the full interview at http://sponsorswin.squidoo.com/case-studies/aron-schoenfeld-on-a-great-sponsor-by-providence
